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Create CTAs in HubSpot

HubSpot CTAs let you track clicks, measure performance, and optimize for better conversions.


cta-example

kb-new-btn-live-preview

 


TABLE OF CONTENTS

Page Speed Impact
Setup Instructions



Page Speed Impact

kb-red

High - Using HubSpot CTAs significantly reduces page performance. We do not recommend using them; instead, opt for simple buttons without tracking options.

Take a look at our performance guide to get your website running its best!




Setup Instructions

When creating CTAs for POWER theme, the styles will be applied automatically by the theme or module settings, so you won't need to create the style in the CTA Editor.

Create CTAs for Your HubSpot Website Pages

Marketing  → CTAs

To create a new CTA, click Create CTA and complete the steps.



IMPORTANT: In order to use a CTA with the POWER CTA modules, your CTA must be created as an "Embedded HTML" CTA Type. 

 

Helpful Links: Settings for Theme Styles

 

CTA Styles for POWER Theme

Theme Settings → Colors → POWER → CTAs

The global CTA styles can be configured in the Theme Settings, which will then be applied to all pages using your POWER child theme.

There are 5 default styles for Light Scheme and 5 default styles for Dark Scheme.

Light Background

cta-light

Dark Background

cta-dark

Theme Settings → Styling → Buttons → Custom Styles

You also have the option to design 4 unique custom buttons that are available throughout the POWER modules.

You can customize the text color, background, and border for the default and hover state for each button.

custom-button-defaults

Content → Website Pages

Within the POWER modules, you will find a CTA selector in the module configurations.

In the style section of the module configurations, you will find different options to adapt the appearance of the CTA button.

CTA → CTA Style

Choose from the preconfigured CTA styles, including the 4 custom button styles.

CTA → CTA Size

Within POWER modules with CTA capabilities, you can also modify the size of the CTA with your choice of Regular, Long, Small or Large.

cta-sizes

 

How to Use CTAs in Rich Text Editors

CTAs can be placed in any of the Rich Text Editors available in any of the modules.

insert cta rich text editor

The default style is the Primary Background configuration for all POWER modules. If you would like to use a different CTA style, we recommend adding the Mini CTA module to easily add a styled CTA to your page.

 

How to Use Buttons in Rich Text Editors

If you would like to use other CTA/button styles within POWER modules, you'll need to configure them as a button (not a CTA).

To do this, open the Rich Text Editor and choose Advanced > Source Code

advanced-source-code-rich-text 

Copy and Paste this code where you would like the button to be, replacing the URL and button text with your link information.

You can use the list below to change the style of the button within the code by changing the div class in the code provided.

Button Style → CSS Class

Solid Primarypwr-cta--primary-solid

Solid Regularpwr-cta--regular-solid

Primary Borderpwr-cta--primary-border

Regular Borderpwr-cta--regular-border

Primary Backgroundpwr-cta--regular-solid-primary-background

Link → pwr-cta--link

Custom Button 01pwr-cta--custom-01

Custom Button 02pwr-cta--custom-02

Custom Button 03pwr-cta--custom-03

Custom Button 04pwr-cta--custom-04

You can also modify the div class further to adjust the button size, by adding one of these after the class above separated only with a space (default size is regular):

Longpwr-cta--long

Smallpwr-cta--small

Large pwr-cta--large