How do I apply my brand style guide to the theme?

The majority of your brand guidelines will be configured in the Theme Settings, while some are added to the Website Settings in HubSpot or your Brand Kit

Fonts, Colors, and Styling (e.g. buttons, border radius, bullet points, etc.) are all configured in the Theme Settings for your child theme.

Your Logo and Favicon are configured in the HubSpot Settings for Website, under Pages on the Branding tab.

This is where you can configure the default Alt Text, Logo Size, and Logo link, too.

You can also configure a Brand Kit that contains your Logo, Favicon and Brand Colors so that these assets are available when creating any public facing content in HubSpot.