What is Anchor Text and why is it on my SEO report?

Anchor text is the clickable text of a website link that search engines use to determine the context and relevance of the page you link to

When you create a link on your website, the code has at least two pieces of information, the link of the page you want the user to go to and the text they will click to get there.

The more descriptive your link text is, the more the user understands what they will see when they open the link and the more likely they are to click it. 

The same is true with search and descriptive anchor text can improve your ranking.