What is the difference between the template pack and theme?

A theme is a collection of website assets managed globally compared to a pack of individual templates that are independently configured

HubSpot has completely removed the template packs from the Marketplace, it is now only possible to purchase a theme.

The former Full Pack was based on the old drag-and-drop code editor to create templates and each template had to be styled individually per page.

A theme uses coded templates that are designed to be drag-and-drop in the page editor, rather than via design tools, and the styles are globally applied.

Benefits of a theme:

• more sophisticated drag-and-drop functionality, add and remove modules without code changes to the template
• apply your brand style at the global level with theme settings
• global header and footer configured without modifying code